What is Staging

Home Staging is quickly becoming a vital part in the real estate sales process. Realtors, sellers and buyers are becoming more aware of the advantages Staged homes have over the competition. You only get one chance to make a good first impression.

What is Staging? In a nutshell, it is the concept and process of preparing a house for sale, regardless of price or location. The ultimate goal of Staging is to place the home in the best showcase condition, so it sells at the best possible price in the shortest possible time. Research shows that, when priced appropriately, Staged homes net 5-17% conservatively more than comparable non-staged properties.

There is a difference between Staging and decorating. Staging is all about marketing your property for sale, using proven techniques which market its best features and downplay its least desirable features. The home is depersonalized and neutralized to attract a broad range of prospective buyers. This way they can envision themselves in the property. Decorating on the other hand, is personalizing the space for a particular individual, not the masses.

Vacant homes on the market have a sad, desperate vibe. Staging breathes new life into them. By placing furniture and accessories throughout the space, a buyer can visualize furniture placement and function of the room. Buyers only know what they see, not the way it's going to be.